One on the major factors militating from the development of sports in Nigeria today is not enough effective management. A lot of solutions are proffered by concerned and patriotic Nigerians daily to bail us your quagmire. One of such solutions is that this text entitled “Modern Trends in Sports Administration and Management”. It is provided by Dr. Joseph Awoyinfa, a lecturer from the Department of Human Kinetics and Health Education, Faculty of Education, University of Lagos, Nigeria; a researcher and educational consultant. I was anybody invited by the article author and the university to examine the book in the event it was made available to the public on December 4, 2008 in Nigeria.
According to Awoyinfa, this is a truism worldwide that sport has become a reference issue that may no longer be ignored at various sectors in the economy and spheres of life. The author adds that text thus uses a critical take a look at topical issues in sports administration and management, dwelling on theories and principles of recent trends in sports administration and management like leadership, organisation, planning, motivation, etc.
The text contains 16 chapters. Chapter the first is christened “the notion of sports management”. Here, Awoyinfa says management is usually a concept that implies various things to different people at different times, thus bringing about its multiplicity of definitions. He explains that management has become variously termed an art, a science, someone or people, a discipline and also a process.
This author expatiates that as an art form, sports management is about carrying out sports organisational functions and tasks through people; while being a science, sports management is all about establishing sports philosophy, laws, theories, principles, processes and practices. As an organisation, in line with him, sports management is defined as being a means of producing formal structures as well as an establishment based on a mission, objectives, targets, functions and tasks.
Awoyinfa says as somebody or population group, sports management may talk about the head alone or all the senior staff, committee, etc.; while being a discipline, management is really a field of study with assorted subjects and topics. The author illuminates that sports management as being a process is all about a systematic technique of doing things. Awoyinfa highlights management functions in sports administration as planning, organising, staffing, directing/leading, controlling, coordination, budgeting and evaluation. On whom a sports manager is, this author educates that the sports manager is anyone at any degree of sport organisation who directs
the efforts of people towards the achievement of organisational goals sport-wise.
Chapter two will depend on the subject few evolution and trends of sports management thought. Here, Awoyinfa discloses that the growth and development of thoughts on sports management extends back to the days when individuals first attemptedto accomplish goals by participating in a group. In his words, “There was serious thinking and theorising about managing a long time before the dawn with the twentieth (20th) century, which marked the beginning of contemporary sports management thought. Major efforts to formulate theories and principles of sports management began in the early twentieth (20th) century using the work of Frederick Taylor and Henri Fayol. The industrial revolution on the nineteenth (19th) century probably provided the climate because of this very serious theorising.”
Awoyinfa adds that because the turn with the 20th century, writers on sports management and business theory are already propounding different theories about how exactly to manage work and personnel well and effectively. This author educates the three main schools of management thought are: the classical; the human-behavioural; as well as the integrative. Awoyinfa also highlights early sports management theorists; principles and characteristics of scientific management; appraisal in the scientific management theory, etc., in this particular chapter.
Chapter three is thematically labelled “principles of sports management”. In this chapter, the educational consultant explains that sports principles will be the basic laws on what the practice of sports management is made. He adds that management principles must therefore be based on general terms to enable them to be applicable within sport organisations of varying sizes and character. “Modern sports managers and administrators are anticipated to be able to identify and rehearse appropriate principles which might be relevant to particular situations. This is because no principle can suit all administrative situations,” submits Awoyinfa.
He says the essential principles of sports are the type applicable to everyone sports organisations and to be a result of the general acceptability, these are sometimes termed as “universal principles of sports management”. This author expatiates that many of these principles are: responsibility; delegation of authority and communication. As regards humanitarian principles of sports management, Awoyinfa identifies these as democracy, justice, human relations, sympathy, empathy, consideration and humility.
In chapter four based on the reasoning behind behavioural and motivational theories in sports organisation, this author says humans are unique creatures because they behave differently under different conditions and therefore are mostly hard to predict. Awoyinfa stresses that since people constitute the most crucial element in sports organisation, sports managers require some understanding of why people behave a single way or other, so they really (sports managers) may influence people to perform the way sports organisations find desirable.
One potent instrument this author points too can be used to elicit performance in athletes is motivation. In his words, “Motivation is a thing needed in sports organisations to generate employees perform.
However, it may be an important along with a puzzling subject for sports managers.” Awoyinfa further discusses continuing development of motivational concepts in sports organisation; use of motivational theories to sports management; types of behaviour modification, etc., with this chapter.
In chapters a couple of, the article author beams his analytical searchlight on subject matters for instance management approaches to sports organisation; the reasoning behind sports organisation; setting design in sports organisation; the notion of planning in sports administration; making sports organisations far better in Nigeria and staffing in sports organisations.
Chapter 11 will be based upon communication strategies in sports organisation. According to Awoyinfa here, communication is often a crucial take into account any organisational effectiveness because organisations cannot function effectively when communication skills do not have among members. “Since communication may be the moving spirit within an organisation, its absence could make organisations standstill,” asserts this author.
In chapters 12 to 16, Awoyinfa X-rays concepts including organisational changes and increase in sports administration; leadership in sports administration and management; administration and control over soccer as being a coach; teaching human kinetics and health education in schools and colleges; and organisation and administration of schools at various amounts of education.
As regards mode of presentation, this text scores a pass mark. For instance, which is comprehensible plus the ideas are brilliantly articulated. The simplicity on the language is anticipated, given this author’s dual professional background as being a lecturer and pastor. To ensure easy study on the text on readers’ part, Awoyinfa highlights the objectives of each and every chapter at the start and ends with review/revision questions.
What’s more, he creatively embroiders the link with graphics (pages 50, 97, 317, 330, 338, 395, etc.) to further improve readers’ understanding through visual communication. Awoyinfa includes references at the end of every chapter to fulfil academic obligation of source disclosure and provide readers the possiblility to read more. Inclusion of numerous references also confirms the depth of his research. His using visual distinction to the phrase “Modern Trends” within the title is emphatically creative.
If you will find chapters that actually make this text qualified to be a compendium of contemporary solutions on the administrative and management problems plaguing our sports rise in Nigeria, they can be chapters four, eight, 11 and 13. This is because they discuss motivation, planning, communication and leadership respectively.
Meanwhile, the thematically greatest chapter of most is chapter four. The fact that it really is consciously or unconsciously come to be the greatest chapter finds practical expression inside the deeper communication and cohesion between its material on the one hand as well as the outer front cover’s allegorical visuals or metaphorical images for instance goal post, cyclists racing, a lawn tennis player poised in working order with her bat, sprinters competing and footballers struggling for ball possession, in contrast. These are images used by illustration in motivational discourse.